Pure E-Liquid
Bespoke Packaging
I developed bespoke packaging for the Pure™ range, designing both the inner cartons and outer display boxes.
The design system supports 25 flavours across five nicotine strengths, using colour and layout variations to clearly distinguish products while maintaining a cohesive brand identity.
Leaflets & Booklets
I created a series of printed leaflets and informational booklets designed to support the product line in retail environments.
The designs focused on clean typography, structured layouts and cohesive product presentation, helping to communicate product information clearly while reinforcing the brand’s premium identity.
B2C Events & Promotional Leaflets
VapeHQ regularly runs promotional events to drive footfall and increase in-store sales. As part of this, I designed a range of promotional leaflets to advertise offers, product launches and store openings.
I was responsible for the design, print preparation and coordination of distribution. Leaflets were delivered through targeted mail drops in surrounding areas to reach potential customers near each store.
Following each campaign, I monitored the impact of the promotion to help measure its effectiveness.
Employee Information Handbook
I designed and arranged printing for a series of employee handbooks distributed to staff across VapeHQ stores.
The handbooks were created to provide clear guidance on products, policies and procedures, helping staff develop the knowledge needed to better assist customers in-store.
Device Warranty Tri-Fold Leaflet
The VapeHQ Stores team required a tri-fold leaflet to accompany purchased devices, providing customers with clear guidance on device usage, troubleshooting and warranty support.
The leaflet was designed to present key information in a structured and accessible format, allowing customers to quickly find the help they need when using their device. The tri-fold format enabled the information to be organised into clear sections while remaining compact enough to be included with product packaging.
In the event of a fault, customers could complete the receipt section and return the leaflet to the store, allowing staff to process a warranty replacement quickly and efficiently.
B2B Product Showcase
The VapeHQ Sales team required a catalogue to present our product range to retail partners and wholesale customers.
I designed the layout of the catalogue, organising product images, specifications and key information into a clear and consistent format.
The aim was to create a document that was easy for retailers to browse while showcasing the products effectively.
I also prepared the final artwork and arranged printing for distribution at trade meetings and industry events.