The Brief
Back in 2021 disposable vapes were becoming more common in the vaping industry, with all major companies focusing on producing their own line of disposable vapes. As I'm sure you are aware, disposable vapes became a nationwide epidemic at the start of 2022 with young people beginning to consume nicotine for the first time due to the ease of use. Early 2023 the Vaping industry was shifting to focus on producing sweeter E-Liquids using the salt based nicotine commonly found in disposable vapes.
Myself and the marketing team were instructed to create a new range of sweeter E-Liquid to be sold alongside a new vape device that VapeHQ was producing.
Product Renders
I was responsible for the creation and distribution of all of the product imagery for this project. I used Blender to create 3D models of each new product. This included 20 unique E-Liquid bottles, and 3 coloured vape devices including the packaging. Once these were modelled and rendered, I used photoshop to create e-commerce product images. I would utilise multiple rendered angles of the products to create artwork in photoshop as well.
Email Marketing
Email campaigns are a fundamental component to any successful E-Commerce website. Over the last 2 years I have successfully grown VapeHQ's E-Commerce mailing list from under 8000 subscribed customers, to over 12,000 subscribed customers. Sending out regular emails is imperative to a mailing lists growth and success. It has taken me months of trail and error to construct an email format with incredible statistics and revenue.
Point-Of-Sale
After the device launched online. We needed to develop low cost display stands for our stores and licensees. We contacted a local printing manufacturer, who we gave packaging measurements to so that stores could display the device, and the replacement pod side by side.
Additionally, we asked the same manufacturer to produce presentation boxes. This foldable printed case would contain a device, 3 replacement pods, and 10 bottles of QSalts. We utilised the presentation boxes by selling them on our website as a bundle, and sending them out to reviewers.
Store Posters
Posters are an important part of marketing in the stores. Customers need to be greeted with the latest releases and promotions. I was responsible for designing regular posters to be shipped out to VapeHQ's stores on a monthly basis.
The Result
After just under a year on the market, QONE & QSalts have been a smash hit on VapeHQ's website with dozens of positive reviews, and in VapeHQ stores across the country.
Additionally, I have worked closely with our sales team to ensure that they have all the marketing material that they need to sell both products in bulk to large wholesale distributors in the industry, meaning we are now on track to make these products a success outside of the bubble of our VapeHQ stores.
However, marketing is a constant endeavour and needs to be maintained. Meaning I am still consistently developing new campaigns to further progress this brand.
